CurriculumThe Interaction Design Programme


Year 1Semester 1September to January

Interaction Design FundamentalsMr Paul McCormackIXD101 / 40 Credits

Placing a heavy emphasis on a design-focussed approach towards interaction design, this module introduces the fundamentals of the craft of communication design, both off- and on-screen. Through a combination of core analogue (drawing, making) and digital (HTML, CSS) skills, students are equipped with the tools required to practice in today’s interaction design industry.

Introduction to Communication DesignDr Kyle BoydIXD102 / 20 Credits

In this module we introduce students to the history of communication design. Starting with imagined communication devices of the future (Minority Report, Prometheus…) we rewind, in a single lecture, to the era of cave painting (Lascaux, Chauvet…), demonstrating the connections that bind human communication together.

Semester 2January to May

Exploring IdentitiesMr Daniel PhilpottIXD101 / 40 Credits

Exploring aspects of iconography, branding, and visual identity, this practice-based module investigates how design considers issues of character and personality and how these can be communicated graphically. By introducing students to core software packages (Photoshop, Illustrator…) students develop the skills required to realise their ideas using industry standard software, equipping students with the drawing skills needed to create assets for industry.

Imaging and Data VisualisationMr Paul McCormackIXD104 / 20 Credits

We’ve been led to believe that a picture is worth a thousand words. This module puts that truism to the test. Exploring non-verbal communication, we introduce students to photographic, illustrative and diagrammatic approaches to communication. Showcasing the power of the image in communication the module equips students with the ability to not only create images, but also brief others’ on how to create images, through the creation of functional mood boards.


Year 2Semester 1September to January

Designing with ContentDr. Kyle BoydIXD301 / 40 Credits

This module explores the importance of considering content – in all its forms – as a core element of any piece of interaction design that can, itself, be designed. Through an emphasis on developing strategic approaches to content and its generation, students are introduced to additional possible career pathways, including that of the content strategist.

Creative EntrepreneurshipMr Daniel PhilpottIXD302 / 20 Credits

This module introduces students to the ideas and principles, which underpin creative entrepreneurship, placing a heavy focus on the emerging and rapidly growing field of digital product design.

Semester 2January to May

Designing User ExperiencesMr Paul McCormackIXD303 / 40 Credits

This module looks beyond the technical 'how' of interaction design and explores questions relating to 'why'. Starting with users and their needs, the module investigates the experiential aspects and emotional perception of the things we create as designers, drawing from the work of Don Norman, Jakob Nielsen, Bruce Tognazzini and other human computer interaction (HCI) experts. User Experience (UX) is defined as, "A person's perceptions and responses that result from the use or anticipated use of a product, system or service." (ISO 9241-210). The module is focused on working with real people and seeking their input in the design process. In short, rather than designing in isolation, it aims to get to students to the heart of what the problem really is (rather than their perception of what it is).

Narrative and StorytellingDr. Kyle BoydIXD304 / 20 Credits

Examining how storytelling can be used to enhance content, this module considers how concepts like art direction, pacing and narrative can be used to control the flow of information. Through the creation of a piece of narrative web-based content, students are taught the dynamics of design as it unfolds like a story, across frames and over time.


Year 3Semester 1 & 2Optional One Year Placement

International Academic StudiesAAD324 / 120 Credits

Placing a heavy emphasis on a design-focussed approach towards interaction design, this module introduces the fundamentals of the craft of communication design, both off- and on-screen. Through a combination of core analogue (drawing, making) and digital (HTML, CSS) skills, students are equipped with the tools required to practice in today’s interaction design industry.

PlacementIXD306 / 60 Credits

This optional module provides an opportunity for students to gain first hand practical experience within a professional environment prior to their final year of study.


Year 4Semester 1 & 2September to May

Prototyping & Major ProjectMr Daniel Philpott & Mr. Paul McCormackIXD501 & IXD503 / 80 Credits (This module spans across Semesters 1 & 2.)

This module focuses on equipping students with a combination of skills, centred on the design and build of a sustained piece of coursework, which enables them to showcase what they have learned throughout the entirety of the course. The aim of the module is to highlight the depth and breadth of knowledge students have acquired whilst on the course.

Semester 1September to January

Research and WritingMr Paul McCormackIXD502 / 20 Credits

This module is intended to consolidate the students’ knowledge and understanding of history and theory, by providing an opportunity for students to generate a body of unique research, tailored to their specialist area.

Semester 2January to May

Design Presentation and ReportingDr. Kyle BoydIXD504 / 20 Credits

Design Presentation and Reporting equips students with the skills – both written and verbal – to confidently articulate their ideas, pitching them to an audience in a manner that is both reasoned and persuasive.